Deseret Book
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Deseret Book Company Privacy Policy

Last Modified: March, 23 2015. This Privacy Policy is effective as of May 10, 2011 ("Effective Date").

This Privacy Policy applies to Personal Information that may be collected when you interact (a) with Deseret Book Company, its websites, Applications and/or subsidiaries ("DBC"), and (b) DBC's websites, applications and devices owned and operated by DBC. Protecting the privacy and security of your Personal Information is a priority at DBC, and we believe that a single, comprehensive privacy policy that is straightforward and clear is in the best interests of our customers and our businesses. IF YOU HAVE ANY CONCERN REGARDING THESE TERMS, EITHER PLEASE DO NOT USE OUR WEBSITE OR FEEL FREE TO CONTACT OUR CUSTOMER SERVICE DEPARTMENT AT 1.800.453.4532 WITH YOUR QUESTIONS.

By doing business with or interacting with DBC in the manner described in this Privacy Policy at any time on or after the Effective Date, you are accepting the practices described in this Privacy Policy and you expressly consent to the application of this Privacy Policy to the collection, storage, use and disclosure of all your Personal Information as described. DBC reserves the right to modify or amend this Privacy Policy at any time, but you can be assured that, should it be necessary to do so, we will always do so in accordance with the DBC Privacy Principles of Clarity, Security and Integrity.

This Privacy Policy addresses the following questions:

  1. What is the information that we collect?
  2. Why do we collect Personal Information?
  3. How do we collect your Personal Information?
  4. How do we use Personal Information?
  5. With whom do we share Personal Information?
  6. Children’s Privacy
  7. How do we secure Personal Information?
  8. How do we respect your choices about your Personal Information?
  9. Whom do I contact if I have questions or concerns?
  10. Right to Privacy Waiver

1. What is the information that we collect?

We collect two basic types of information - Personal Information and Anonymous Information - and we may use Personal and Anonymous Information to create a third type of information, Aggregate Information. Information may or may not fall under the following categories of information:

2. Why do we collect Personal Information?

We collect your Personal Information in an effort to provide you with a superior customer experience and, as necessary, to administer our business. It allows DBC to provide you with easy access to our products and services, with a particular focus on the items and programs that may be of most interest to you. For more information as to how we collect Personal Information, please see the section 4 below entitled: "How do we use your Personal Information?"

3. How do we collect your Personal Information?

(a). Information that you provide to DBC

(b) Information automatically collected when you visit our websites

4. How do we use Personal Information?

DBC uses your Personal Information to provide you with a superior customer experience at our stores and on and through our websites and, as necessary, to administer our business. For example, we use your Personal Information to:

5. With whom do we share Personal Information?

Protecting the privacy and security of your Personal Information is a top priority at DBC. DBC DOES NOT SELL OR RENT YOUR PERSONAL INFORMATION TO THIRD PARTIES. We will not share your Personal Information outside DBC except in limited circumstances, including:

6. Children’s Privacy

The Site is not directed to, or intended for use by, children (defined as anyone under thirteen (13) years old). Children should not use or submit any information through the Site or its Services. If you are under the age of 13, you only may use the Services with permission from your parents or guardians. Deseret Book Company does not knowingly collect personally identifiable information from users under the age of 13. If a child under 13 submits information through any part of the Services, and we become aware that the person submitting the information is a child, we will attempt to delete this information as soon as possible. Parents can contact customer Services to request access to, change, or delete their child’s personal information by sending an email to us at service@deseretbook.com.

7. How do we secure Personal Information?

We take significant and appropriate security measures, including physical, technological and procedural measures, to help to safeguard your Personal Information and to prevent unauthorized access and disclosure. In addition, we use industry-standard technology, such as firewalls and encryption in the transmission of certain sensitive Personal Information, designed to prevent unauthorized persons from gaining access to your Personal Information, and, as technology develops, we intend to take additional measures to improve security.

8. How do we respect your choices about your Personal Information?

When you interact with DBC in certain ways, you may be eligible to receive certain marketing-related and promotional communications. The most common of these circumstances include:

If, at any time, you wish to no longer receive Promotional Communications from DBC Booksellers, Deseretbook.com, the DBC Member Platinum program or any other DBC entity, please follow the instructions below:

• A customer may choose to opt-out of the receipt of any promotional communications by clicking on the opt-out link provided at the bottom of each e-mail and following the instructions, or by e-mailing our Customer Service Department at service@deseretbook.com

9. Whom do I contact if I have questions or concerns?

If you have any questions about this Privacy Policy, please contact DBC service@deseretbook.com or call customer service at 800.453.4532 or 801.534.1515.

10. Right to Privacy Waiver.

Unless prohibited by law, your participation in the posting of any information, comment and/or photo on a DBC website constitutes your consent for DBC to use your submitted information for other promotional, advertisement or commercial purposes in any media now known or later developed, without payment or consideration to the you or any other person.

11. Definitions